My top platforms for product promotion would be TikTok and Instagram. TikTok is great because short, engaging videos can showcase the product in a fun way, like highlighting it at Walmart where students and shoppers naturally see it. Even if people aren’t searching for the product, seeing it in a creative video can spark interest. Instagram is also very effective, especially Stories, because they make it easy for viewers to swipe up and engage directly with the product. I also like using Instagram feeds for “aesthetic dumps” that feature the product naturally, making it feel part of everyday life while keeping the content visually appealing.

To create content that stands out for a retail brand like this, I would focus on appealing to the target audience of Gen Z girls who love a clean, Pinterest-worthy aesthetic. I’d design visually engaging posts and short-form videos that highlight the product as both luxurious and functional, tying in seasonal moments like New Year refreshes or self-care routines. For college students, I’d show how the product fits into their everyday lives, making it relatable, shareable, and “must-have” for their dorms or apartments

Yes I agree.