She/Her
Taylor
Creative director + UGC creator blending brand strategy with internet instincts. I write, edit, and deliver native-feeling videos that convert without screaming ad, with content actually performs.
Endorsements
Verified
UGC Creator
About Me
William Jewell College
Class of 2027
Graduated
Miami, FL, USA
Skills
Interests
My Clubs and Associations
Alpha Kappa Alpha Sorority Inc.
Brands I Follow
My Portfolio
Interview Questions
Vista Products
Social Media & Brand Marketing Intern
Imagine you have a $30,000 marketing budget to build momentum before Vista’s launch. How would you deploy it? What would your strategy be? How would you balance brand-building vs. performance marketing? Would you concentrate spend around launch or distribute it over time — and why? What outcomes would you expect from that budget? (Please don’t use AI — we’d really love to hear your honest thoughts, in your own words.)
$30k is enough to create real momentum
Creator funnel + UGC engine - $12k
Brand content production- $6k (video, photo, graphics high quality anchor assets that we can reuse for graphics)
Paid social testing - $7k
The rest would be for the launch window to boost what's working
KPIs would be
5k–12k Instagram followers
100+ pieces of creator content
I would definitely use it to create community and an experience instead of just ads.
Vista Products
Social Media & Brand Marketing Intern
What would your strategy be to grow a new brand from 0–10k followers on instagram. (Please don’t use AI — we’d really love to hear your honest thoughts, in your own words.)
I would def start with a relatable series of hooks, very shareable content. A building in public series (ex. Day 3 of..) I would also focus on doing collabs with microinfluencers and start putting the content out there with consistency of a mix of carousels and reels(trial to A+B test)
Vista Products
Social Media & Brand Marketing Intern
What are your thoughts on Gorgie’s, Unwell’s, and Bloom’s social media marketing strategies? What do you believe each brand executes effectively? What elements of their approach would you keep if you were leading their social strategy? What would you change or improve — and why? (Please don’t use AI — we’d really love to hear your honest thoughts, in your own words.)
Looking at Unwell and Bloom's socials Unwell definitely uses lots of personality that positions them well their not so perfect wellness tone (and built in podcast audience) gave them instant authenticity. Bloom uses more influencer and UGC growth and turning their product into a ritual you need everyday (like coffee) which works well for them. I'd keep Unwell's POV and hi-fi/lo-fi content mix it's a great way to keep people following the brand, and I'd take Bloom's ritual based approach and UGC strategy. I think the one thing I'd improve or add would be deeper dive into ingredient education, community cocreation moments and activations. My ideal strategy would combin Unwell's bold personality with Bloom's conversion and community creating a brand that feels human and fun while driving growth through educontent and community.