I would engage a new audience for a brand on TikTok by creating content that feels authentic, entertaining, and trend-aware rather than overly promotional. I’d focus on strong hooks within the first few seconds, relatable storytelling, trending audio, and visually engaging editing styles that encourage viewers to stop scrolling and interact. I also think consistency, community engagement in comments, and creating content that feels native to the platform are key to building trust and attracting a new audience organically.

I use Instagram the most because I enjoy the balance of creativity, storytelling, and community interaction it offers. I like how the platform supports a mix of short-form videos, photography, lifestyle content, and brand-focused content all in one place, and I enjoy keeping up with trends, aesthetics, and engaging with audiences through reels, stories, and posts.

Yes, I have created pet-related content before. My old dog Fitz had a dedicated Instagram account where I created cute lifestyle content and participated in a few brand collaborations and UGC-style partnerships. Through that experience, I became comfortable filming pets naturally, capturing personality driven moments, and creating engaging content that feels authentic and relatable.