I would lead sampling efforts by combining interactive, memorable experiences both online and in person. On campus, I’d set up mini pop up events or themed tables where students can try products, take photos, and participate in fun challenges or giveaways. Online, I’d create TikToks or Instagram posts showing real reactions, tutorials, and “first impressions” of the products, encouraging students to share their own experiences and tag the brand to boost reach.

I would engage the audience by showcasing ColourPop products in fun, relatable, and trend driven ways that feel authentic rather than overly promotional. Using TikTok and Instagram, I’d create content like quick tutorials, everyday glam looks, before and after transformations, and interactive posts that invite comments, polls, and feedback, helping build trust and excitement around the brand.

I love colurpop I have used the products for years and they have never failed me!