My journey in social media started in 2020 when I posted videos and photos for fun online during quarantine. During those few months I emassed 40k followers on Tiktok and 5k followers on Pinterest. After this however, I realized I was less interested in growing my own following and more interested in helping brands with their social media presence. Since then I have worked with NAKD Fashion and Motel Rocks on creating video-based content to drive engagement. I worked hand-in-hand with the team to promote new product drops and create promotion strategies. I had the privilege of partnering with creators and brands to craft captivating content on platforms like TikTok and Instagram. Collaborating on content that promoted new products taught me the art of driving tangible growth on social platforms. I have also built and grow the Instagram accounts and coordinated press events for two magazines on my college campus: ZIPPED and Jerk magazine.

https://www.instagram.com/taylorscoutcreel/ https://www.tiktok.com/digitaltaylorr

In order to distribute Chamberlain Coffee’s new canned product, I would create pop ups throughout the weeks in multiple locations across my school campus. To begin, I would place a pop up in my school student center, the social hub of campus. It's the main location a student will go to grab a quick bite to eat, catch up on homework, grab something to drink, or meet up with friends. Oftentimes clubs, or organizations will rent a table to promote a fundraiser or product. I would rent a table to distribute the product to all people across campus. I would also set up a table on a nice day on my school quad. People frequently like to enjoy their day laying on the grass of the quad between classes with friends. The portable, convenient nature of the canned coffee will allow them to sip something while enjoying these activities. Another place I would distribute the coffee would be in my school library. People are constantly there. Some use it as a group work place (the first floors are much more social and talkative). While others use it as a place to study for an upcoming exam or even take a nap (the higher floors are much quieter). There are coffee vending machines in the library, but students are constantly complaining about the options and inconvenience, as the vending machines have limited flavors, are a hassle to use and do not always work. Distributing Chamberlain Coffee there would provide a positive, and memorable experience that students will later associate with the brand. Finally, I would distribute the product in front of my school's main dining hall. Students are also constantly asking for better and more diverse caffeine options. Chamberlain Coffee would provide students these benefits they are asking for. In order to create content, I would promote the pop ups on multiple organizations' Instagram stories, like our university's communications school the S.I Newhouse School of Public Communications, our popular fashion magazine ZIPPED, and our main university instagram page. I would also create Tiktoks asking people to blind taste the coffee, asking them their to go to coffee order, or asking them to give a rundown of what they are wearing for the day while visiting the popup. My university offers top of the line film equipment to rent, like microphones and handheld tripods personalized for creating videos on your phone. This equipment would help me bring these quality videos to life.