For the holiday season, I’d focus on creating fun, wildlife-centered content that blends festive vibes with Fahlo’s mission. One idea is a “12 Days of Tracks” countdown, where I share daily updates from my tracked animal leading up to the holidays with cozy, winter visuals. I’d also make a “Gifts That Give Back” reel showing how Fahlo bracelets make meaningful presents for friends or sorority sisters while supporting conservation. Another idea is a “Wild Winter Stories” series featuring fun facts about how different animals adapt during the winter, paired with aesthetic seasonal clips. To start the new year, I’d post a “New Year, New Tracks” video encouraging followers to adopt and track their own animal as a mindful goal for 2026. On campus, I’d collaborate with my sorority or eco club to host a small “Holiday Habitat” event where students can learn about wildlife protection and track their first animal, capturing clips to share online and inspire others to get involved.

To generate buzz for a vegan beauty brand, I would focus on connecting with students and creating fun, relatable ways to share the brand’s message. I’d start by promoting through my sorority and campus clubs, organizing small events like self-care nights or tabling with samples and product demos. Getting people to try the products firsthand and post about them helps build real excitement. I’d also share personal reviews and “get ready with me” videos on social media, showing how the products fit into my daily routine. Partnering with other student leaders or club pages for giveaways and reposts would help spread awareness across campus and online. My goal would be to make the brand feel like part of our student lifestyle, something everyone wants to be a part of.

To engage an online community around a product launch, I focus on creating authentic, two-way connections that build excitement both online and in person. When promoting Proper Wild in stores, I learned to blend in-person engagement with digital storytelling by sharing real-time videos, honest impressions, and encouraging user participation through hashtags. For Pacifica Beauty, I would take a similar approach by posting behind-the-scenes content, first impressions, and interactive polls to spark interest. I’d also promote internally through my sorority and campus community, hosting small self-care events or product showcases to create buzz and encourage organic word-of-mouth both online and on campus.