I love colorpop for its positive output and vibe it brings out into the world. I am immediately wanting to buy from this brand as it seems very fun and wonderful to own!

For local marketing, I find Facebook and Instagram to be the most effective, with Facebook usually leading the way. Facebook works especially well because it’s heavily community-based people use it to find local recommendations, follow neighborhood businesses, join community groups, and share events. This makes it ideal for promoting sales, grand openings, fundraisers, and service-based businesses. Instagram complements this by building visual trust and brand personality through photos, reels, and stories, helping people feel connected to the business before they ever walk through the door.

To highlight a local business in a way that truly engages an online audience, I would focus on telling the story behind the brand rather than just promoting its products or services. I would share who the owners are, why they started the business, and how it impacts the community, pairing this with authentic photos or short videos that show the people and passion behind the scenes.