By telling my exact experienc,e but focus on emotional words what changes I actually sawa.

Honestly, Instagram and TikTok 100 percent. TikTok is huge for aesthetics right now. People are constantly searching things like Botox before and after, lip filler experience, or nurse injector near me. It’s very discovery based, so it’s amazing for education and reaching new audiences who are already curious about treatments. Instagram, though, is still super strong for building trust and actually converting. It feels more polished, which aligns really well with Pinch’s elevated, luxury feel. And from an influencer management side, Instagram is usually easier for outreach. If an email isn’t listed, you can DM and still have a professional conversation there. I’d honestly use both equally but for slightly different purposes. TikTok for discovery and visibility, Instagram for trust, relationship building, and conversions. That said, I’d love to know more about the exact target demographic because age range and income level could definitely shift the strategy slightly.

I usually start with keyword searches. I’ll type in things like “NYC Botox,” “Scottsdale injector,” “at home aesthetics,” or location-based beauty phrases and go through both hashtags and Instagram’s search results. A lot of creators now optimize their bios with those exact terms, which makes it way easier to find the right people. There is also tricks to search on google for keywords specifally in bios. From there, I’m looking at engagement, who their audience seems to be, and whether their content actually fits Pinch’s elevated, luxury self-care feel. I also check who local medspas are tagging and search TikTok by city to see who’s popping up consistently. My goal isn’t just to find influencers, it’s to find people who already naturally align with the brand so it feels authentic and seamless.