On campus, I’d turn sampling into a fun pop-up moment — like a quick try-it station with photos and a small giveaway to encourage tagging and sharing. Partnering with student orgs or events would help reach more people. Off campus, I’d focus on high-traffic spots like fitness studios or local events and create a simple, interactive setup so people can try products and connect with the brand

I’d engage my audience by making the content feel authentic and interactive. I’d share real tutorials, before-and-after looks, and honest product reviews so people can actually see how the products perform. I’d also use polls, Q&As, and trends to get people involved and make it feel like a conversation, not just an ad

I love that ColourPop feels fun, bold, and accessible. They’re always on top of trends, dropping creative collections that feel current and playful, but their products are still affordable and good quality. I also really like how strong their brand identity is — it feels inclusive, expressive, and very in touch with what their audience actually wants.