Interview Questions
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

What’s your approach to improving content based on feedback or analytics?
I use feedback and analytics to refine what connects most with viewers. I look at watch time, comments, and conversions to spot patterns, then adjust hooks, pacing, or visuals to keep improving performance and engagement.
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

When you get a creative brief, how do you make it feel authentic?
I make briefs feel authentic by adding a personal touch — focusing on real experiences, natural reactions, and storytelling that feels unscripted. I adapt the brand’s message to my tone so it feels genuine and relatable to viewers.
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

What’s your process for coming up with hooks that stop people from scrolling?
My hook process focuses on emotion, curiosity, and connection. I speak directly to the viewer, highlight a relatable problem, and use simple pattern interrupts to grab attention and stop the scroll.


