The University of Arizona! The best places to distribute samples and promote IQ Pouches would be high-traffic areas like the Student Union Memorial Center (SUMC), the Mall, and outside the Recreation Center. Popular events such as campus club fairs, ASUA events, and football game tailgates are great opportunities to reach large groups of students. Partnering with clubs like Greek life organizations, pre-health clubs, and fitness groups would also be effective, along with setting up near busy study spots like the library during peak hours.

I primarily use Instagram and TikTok to engage with peers, since they have the highest interaction through stories, reels, and short-form content. I also use Snapchat for more direct and frequent communication, and occasionally LinkedIn for professional and academic engagement.

I would promote IQ Brand on campus through a combination of high-visibility, peer-driven marketing and strategic partnerships. I’d start with product sampling at high-traffic areas like the student union, gym, and library during peak hours to generate immediate awareness and trial. I would collaborate with student organizations, fitness groups, and campus events to integrate the brand into experiences students already value. On the digital side, I’d leverage social media platforms like Instagram and TikTok by creating engaging, relatable content (e.g., study routines, fitness, daily productivity) featuring the product, along with giveaways and discount codes to drive engagement. Additionally, I’d build a small ambassador network to expand reach through word-of-mouth marketing. By combining in-person activation with consistent online presence, I would create both awareness and loyalty for IQ Brand on campus.