I’d focus on being super consistent both online and in person. That means regularly hosting events or giveaways on campus and staying active on social media with content that highlights student life and how Saint James fits into it. By combining frequent, relatable posts with real life brand presence, I’d build both trust and excitement. Using both online and on campus strategies, I’d make sure Saint James Tea stays visible and becomes something students genuinely love and recognize.

My favorite type of content to post is very organic and lifestyle focused. I love creating story ads that are eye catching and aesthetic, but I mostly focus on sharing my everyday life with Saint James included. Whether it’s grabbing a bottle on the way to class, having it with lunch, or bringing it to a study session, I’d show how it fits naturally into my routine. I think people relate more when content feels real, so I’d keep it casual but visually appealing, making Saint James feel like a must have part of campus life.

I would start by creating a fun, interactive experience that gets students curious and engaged. Whether it’s a wellness themed pop-up with free samples, a “hydration station”. I would also collaborate with students who have influence in clubs and organizations and focus on building organic buzz. I currently lead a team of brand ambassadors for another company on UIC campus, so I know how to get people talking, host on-campus events, and generate word of mouth. While I’m not a part of many clubs myself, I have strong relationships with students who run major campus orgs and can use networks to bring Saint James to the center of student life.