For starters, I know a lot of people on my campus so outreach wouldn't be an issue. I also connect with people naturally, whether that's in person or through a screen. And honestly, I actually love Saint James products. I'd never rep something I didn't personally use or believe in, and a big part of my content is built around authenticity, so that matters to me.

A trend I'd tap into is the "let's see if I can find it" store hunt format. I'd film myself checking spots near campus to see which ones carry Saint James, showing just how easy it is to grab on a college student's schedule. It highlights availability in a way that feels natural and unscripted, not like an ad.

My content lives at the intersection of festivals, live music, travel, and fashion. Think candid shots from the crowd, real moments on the road, and fits that actually get worn out. The aesthetic is clean but raw, never overly produced. That translates directly to Saint James. The brand feels like summer in a bottle, social, energetic, effortless, and that's exactly the space my content already occupies. It's not a forced fit, it's already there.