I currently work as a content creator where I design and create Instagram stories and feed posts for three different brands. I follow each brand’s guidelines closely to make sure the content is cohesive and aligned with their voice and identity. Most of my design work is done in Canva, but I do have experience working in Adobe programs as well.

Previously, I worked as a Marketing Coordinator, where I had more hands-on experience with email communication and campaign planning. In that role, I sent marketing emails, created announcements, and helped develop promotional campaigns. That experience gave me a strong understanding of structured messaging, audience targeting, and maintaining consistent brand communication across platforms.

https://tatumpafford.my.canva.site/tatum-pafford-2026-portfolio

I believe Pinch would engage best on TikTok and Instagram. These platforms offer the strongest reach and the most engaged audiences, especially within the beauty and aesthetics space. Both allow for highly visual, trust driven content such as before and after results, routines, and real client experiences, which aligns well with how Pinch’s audience discovers and evaluates premium at home treatments. I also think Pinterest could be a beneficial tool for ads, as users are often in a planning and discovery mindset, making it effective for promoting aesthetic services and driving long term interest.