One successful content campaign I created was in the summer in my past internship. I was in charge of creating all content for the summer, as well as events. With all the events and content, I created a content calendar that measured the posts and an actual calendar that managed the events. The content contained on-going summer projects, throwback Thursday's of past projects, intern spotlights, and holiday posts. Events I hosted include a Summer Happy Hour, Summer Fun and Safety, and Intern Lunch. Through this campaign I measured its effectiveness by looking at the engagement rates, most viewed content, and follower growth. I improved my strategies accordingly to the feedback for the rest of my internship

I stay informed about the latest social media trends and algorithm changes by following popular creators, influencers, retailers, and viral hashtags across platforms like TikTok. I analyze content performance and audience reactions through comments and insights. Additionally, I keep an eye on trending products both online and in stores to understand consumer interest. Regularly exploring social media and monitoring engagement patterns helps me stay updated on the evolving landscape.

I stay informed about the latest beauty industry trends by following popular creators, retailers, viral trends, hashtags, and websites. I keep up with influencers who review trending products and collaborate with brands, analyzing their content and audience reactions through comments. Additionally, I monitor beauty trends on retail websites like Sephora, Ulta, and Target to see which products are gaining popularity. Scrolling through social media platforms like TikTok and searching relevant hashtags further keeps me updated. Observing these trends and consumer engagement helps me stay well-informed about the evolving beauty landscape. I love both these brands also because they both advertise their brands very efficiently while staying on trend, and providing good products for anyone to use.