Tatum
I am from California and attending the University of Kentucky as a sophomore. I am studying Integrated Strategic Communications.
Endorsements
Campus professional
About Me
University of Kentucky
Class of 2027
Lexington, KY, USA
Skills
Interests
Interview Questions
W Labs
HEB Content Creator
How do you approach developing unique content ideas that align with a brand's message?
To approach this project, I would first communicate with the company to understand the primary goals for social media, organize an ideal plan to determine my responsibilities, and brainstorm ideas for the content. I then would get to know the company and research the targeted audience, brand voice, and profile insights. This research motivates the content to reach the right audience and aligns with the company's values and personality. Next, I would create and organize the calendar to prioritize important content while balancing the diverse content. During this step, I will also research the best time to post the content to continue to grow the platform's views. Then, I will organize the content in a doc or calendar, to prepare for posting, and share with the company. Throughout this process, I will stay in contact with the company, give updates, and ask questions to ensure I am on the right track for my responsibilities.
Gauth
Gauth Social Media Intern
How would you approach recruiting potential creators through social media platforms?
I would approach identifying the right influencers by first observing the target audience to find a creator who has a following that aligns with the market. I then would talk with Gauth to understand the company, and their goals for the campaign. I then would simply engage on social media platforms to observe profiles that align with Gauth. I would observe the influencers following count, comments, videos, and whole platform to create possible candidates. Simply scrolling on Instagram and TikTok can help find the right Searching for key words can lead me to finding the best influencers to market Gauth. I would also use platforms such as Upfluence or CreatorCo. Choosing the right influencers for a campaign is crucial to bring traction from viewers to the company.
Vidovo
Social Media Intern
What experience do you have managing Social Channels (Instagram & Linkedin)?
I have a summers worth of experience managing social media for a company. I interned last summer with a construction company, where I managed and made a social media calendar, created/posted content, and strategically came up with content ideas that aligned with the company. When something was posted on Instagram, it was also posted on LinkedIn. I also created captions for each post. I created before/after slideshows for projects, networking events overview, story questionnaires, and informational posts