To drive utilization of the Sephora x Uber Eats limited offer, I would focus on authentic peer-to-peer engagement and social media buzz. On campus, I’d share the promotion directly with classmates, student organizations, and at high-traffic areas during the blitz, using QR codes or samples to make access easy. Online, I’d create relatable content like quick GRWM videos, unboxings, or self-care study break reels, while leveraging trending hashtags and countdowns to build urgency and FOMO. I’d also align the promotion with student moments—like late-night study sessions or game days—when they’re already using Uber Eats, positioning Sephora as a fun and convenient add-on. This mix of in-person activations, digital storytelling, and exclusivity would help maximize awareness and encourage quick adoption of the offer.

On my campus I am an active member of the sorority Alpha Chi Omega.