To hype a vegan beauty brand, focus on realness and vibes. Show off clean ingredients, cruelty-free values, and sustainable packaging through quick, aesthetic content. Partner with micro-influencers who actually care about vegan beauty, not just trends. Run fun challenges or giveaways with catchy hashtags, and post behind-the-scenes clips that make people feel part of the brand. Keep it authentic—real results, real people, real purpose.

To engage an online community around a product launch, start by building anticipation before the release. Share teaser posts, countdowns, and behind-the-scenes content to spark curiosity and make your audience feel included in the process. Encourage participation by asking for feedback, running polls, or inviting guesses about the new product. During the launch, host live events, Q&A sessions, or giveaways to create excitement and real-time interaction. Collaborate with influencers or loyal community members to amplify the message and make the launch feel more personal. After the launch, keep the momentum going by highlighting user-generated content, sharing testimonials, and thanking your community for their support. Consistent engagement, authenticity, and appreciation help turn the product launch into a shared experience rather than just an announcement.

Dr. Praeger’s can share quick recipe videos, ingredient spotlights, and myth-busting nutrition tips to showcase clean, plant-based meals. User challenges, seasonal meal ideas, and micro-influencer partnerships can drive engagement and highlight the brand’s convenience and freshness.