I think your IG feed is super bright, cheerful, and fits the Happy Wax brand perfectly. I love how you use colorful product shots and fun seasonal themes like summer and fruit collections. It feels welcoming, fresh, and really encourages engagement!

1. Nike: Nike has mastered the art of engaging its audience by blending inspirational storytelling with powerful visuals. They often leverage user-generated content, showcasing customers using their products in real-life settings, and they frequently launch campaigns that tap into social movements, such as their "Dream Crazy" campaign with Colin Kaepernick. Nike keeps the conversation alive by responding to users and featuring customer stories, while also using social media to drive participation in challenges or calls to action. Their content feels personal, empowering, and aligned with their brand values. 2. Glossier: Glossier has built an entire brand around community and user engagement. They do an exceptional job by actively listening to and involving their customers in their content creation. Glossier’s social media features user-generated content regularly, asking customers to share their experiences with the products. Their Instagram is a blend of polished imagery and user-friendly, fun content that highlights real people using their products. They also create space for their audience to connect with each other, forming a sense of belonging, which builds long-term loyalty.

Hi Happy Wax Team, I’m excited about the opportunity to help elevate your online presence and engage with your vibrant community! As a passionate social media enthusiast, I have experience creating engaging content and building meaningful connections with audiences. I’m eager to contribute by curating high-quality User Generated Content, repurposing existing material, and ensuring your social channels are always active and engaging. I’m also comfortable managing a marketing calendar and staying on top of trends to keep content fresh and aligned with Happy Wax's brand. Looking forward to the opportunity to collaborate and make Happy Wax’s social media shine! Best, Tatenda