I’d partner with student orgs for collabs, like study nights or wellness events, where Saint James is the go-to drink. By consistently featuring it in my content and encouraging authentic student reviews, I’d help turn it from just a tea into a campus lifestyle staple.

I’d create fun, engaging content showing how Saint James fits into everyday moments — study sessions, tailgates, or post-gym refreshers — and tag both Amazon and local stores for easy access. I’d use stories, reels, and discount codes to drive urgency, plus polls or giveaways to boost interaction. Whether you're adding it to your cart or grabbing it on the go, Saint James is just a sip away.

To introduce Saint James to campus, I’d host a chill pop-up called “Sip & See” — free iced tea samples, good vibes, and a Saint James lounge where students can relax between classes. As a member of Chi Omega I would be able to pass it along to other members!