Interview Questions
Archer
Content + Digital Marketing Specialist

How would you change your content approach when creating for LinkedIn versus INSTAGRAM? Describe how you’d highlight Archer’s value on each platform.
For LinkedIn, I would say having a campaign post, or just a single poster rather than created reels would make more sense. LinkedIn content can feature more words and information rather than what you would see on Instagram which would be something more straightforward.
Archer
Content + Digital Marketing Specialist

Can you walk me through a piece of content you created from scratch? Describe your creative process, the tools you used, and how you ensured it would resonate with your audience.
As a marketing and pr intern for LJPR I have created several stories for their Instagram account. LJPR is a company that works with several other brands. It was my job to make instagram stories based on the websites that these other brands were featured in. I focused on the title, image and made sure I included who/which brand the article was about. The posts itself were all very simple.
OpenFortune
Social Media Manager

What was the most successful piece of content you created? How did you define its "Success"?
My most successful one would be the first instagram story I created this allowed me to get a head start on taking up on the role of helping making social media posts.