Tasha
I’m a six year Navy veteran that graduated with a Masters in fashion design. I’m currently learning how to create UGC to earn side income to pay off my debt so I can afford the lifestyle I want to live.
Endorsements
UGC Creator
About Me
Academy of Art University
Class of 2005
Graduated
Vacaville, CA, USA
Skills
Interests
Brands I Follow
Interview Questions
Sousa
Social Media Specialist for Wellness Drink
How do you think about the difference between content that builds a brand vs. content that drives a purchase?
I believe the difference between building a brand and driving a purchase is that building a brand starts with building trust with my targeted audience.
It's introducing the product, who it's for, and the benefits that come from drinking the beverage.
Content that drives a purchase is that I have already established know, like, and trust with my audience and now they are ready to take the next step, which is purchasing the product and enjoying it for themselves.
Sousa
Social Media Specialist for Wellness Drink
If you had to create one piece of content for Sousa this week, what would it be and why?
Weather permitting, I would go to downtown and to our park to use as my background prop and describe how I drinking Sousa has helped quenched my thirst so I can continue with my day.
I would then place the beverage in the foreground of the video while I go ride the swing in the background.
Then choose a catchy/witty overlay text with a call to action. This idea just popped in my head and I know I can have fun creating the video content.
Sousa
Social Media Specialist for Wellness Drink
How would you increase engagement for a new Supplement brand on social media?
I would be myself, it would focus on genuinely enjoying your product during various moments of my day. I would create a strong hook; like a bold claim or relatable struggle to engage your customer straight away. Lastly, I would respond to every comment creating polls to gather more input that you could use to help your product perform even better.