Smash Kitchen should collaborate with Grayson Cutler because his content is raw, relatable, and funny, which makes everyday cooking feel entertaining and approachable rather than polished or overly staged. His humor helps build a strong connection with viewers, so any use of Smash Kitchen would feel like a natural part of his personality-driven cooking style instead of a traditional ad. This would position the brand as something real people use while also making the content highly shareable and engaging.

I will approach creator DMs in a personal, low-pressure, and value-first way by engaging with their content first and then referencing something specific they’ve made when reaching out. I will keep the message short and authentic, focusing on why the collaboration feels like a natural fit for both their style and the brand rather than leading with a hard pitch. I also prioritize building an ongoing relationship rather than treating it as a one-time ask.

I’d show up in the comments with playful, slightly unexpected humor that personifies the brand and makes it feel like part of the conversation rather than an ad, because that kind of tone fits how people naturally engage with food content online and helps the brand feel more memorable and shareable.

Examples: "put the fork down… we’re about to fix everything with one sauce decision", “POV: you made the food but forgot the main character (us)”, “not to be dramatic but this meal is begging for Smash 👀”