Taryn
Marketing manager with a passion for creating culturally relevant campaigns, driving influencer collaborations, and forging strategic brand partnerships.
About Me
The University of Tampa
Class of 2024
Delray Beach, FL, USA
Interests
Interview Questions
Ello Products
Summer UGC Creator for Ello Products
What is your strategy and approach making content for a brand like ours?
My approach is to educate through engaging, entertaining content- making learning about the brand feel effortless. I also leverage social trends to keep the brand culturally relevant and top-of-mind with consumers.
Ello Products
Summer UGC Creator for Ello Products
Please link your portfolio or relevant content examples?
Ello Products
Summer UGC Creator for Ello Products
What are 2 content ideas you have for ello?
I recommend leaning into culturally relevant activities that align with natural use cases for the Ello product. For example, pickleball participation has grown over 300% since 2021. This presents a timely opportunity to position Ello as the ideal water bottle or Tumblr for a day on the court.
Summer is also a peak travel season, with travel increasing by an average of 25%. Right now, 'boat bags' are trending across social platforms. This is a great moment to spotlight the Ello water bottle, especially the pop-and-fill cup feature. It’s the perfect item to toss into a boat tote for travel days, pool hangouts, or boat outings. This also creates the perfect opportunity to highlight the water-bottles leakproof design - a key differentiator that sets Ello apart from other brands.