I can’t promise a specific number without testing, but I can get you meaningfully closer to a $10M goal by building a repeatable, data‑driven growth engine rather than chasing one‑off wins.

When optimizing a growth campaign, I prioritize metrics that directly tie awareness to paid signups, while still monitoring the full funnel to spot drop‑offs and opportunities to improve performance.1. Primary (North‑Star) MetricsThese are the most important:Paid signups / conversions – the ultimate success metricCost per acquisition (CPA) – ensures growth is efficient and scalableConversion rate (visit → paid user) – shows how well content and landing pages convert2. Funnel & Performance MetricsTo understand why something is or isn’t working:CTR (click‑through rate) – indicates how strong the hook, creative, and CTA areView‑through rate / watch time – shows if the content holds attentionBounce rate & drop‑off points – highlights friction in the signup flow3. Content‑Specific Metrics (Social)These help optimize creative strategy:Video completion rate – strong signal for content qualitySaves, shares, comments – indicators of relevance and viralityUGC performance by creator – identifies which creators drive real conversions, not just views4. Revenue & Retention SignalsTo make sure growth is high quality:Free‑to‑paid conversion rate (if applicable)Retention / churn – ensures users see ongoing valueLTV vs CPA – confirms long‑term profitability5. Iteration & Scaling MetricsFor ongoing optimization:Performance by format, hook, sound, and platformCPM and CPC trends – especially important when scaling spendRepeat exposure → conversion lag – tracks how many touches lead to signup

To increase paid signups using social media marketing, I would focus on a performance‑driven content strategy that clearly shows the product’s value while continuously testing and optimizing what converts best.1. Content that demonstrates instant valueI’d create short‑form videos (TikTok, IG Reels, Shorts) that show the one‑click loop generation in action—quick screen recordings, before/after beats, and “made this in 10 seconds” style hooks. Producers respond best when they immediately hear the result, so the content should lead with sound and speed. Each video would include a clear CTA tied to signups (e.g., “Generate loops instantly—link in bio”).2. Creator and UGC‑driven growthI’d partner with music creators and producers to create authentic UGC showing how Muse‑Sick fits into their workflow. Bonus‑driven video promotions would encourage creators to post content using Muse‑Sick loops, with incentives based on views or conversions. This creates social proof while expanding reach organically.3. Conversion‑focused funnelSocial content would be mapped directly to a simple signup flow:Hook → product demo → clear benefit → signup CTAUse pinned comments, link‑in‑bio tools, and landing pages optimized for mobile conversionI’d also test limited‑time offers or free‑to‑paid upgrade prompts to reduce friction.4. Data‑driven optimizationI’d track:CTR, CPA, conversion rate, and retentionWhich hooks, sounds, creators, and formats drive paid signupsBased on performance, I’d double down on high‑converting videos and iterate on underperforming ones, continuously improving ROI (especially with a $10 CPM target in mind).5. Community and repeat exposurePosting consistently, engaging in comments, and resharing top‑performing UGC helps build trust and keeps Muse‑Sick top‑of‑mind for creators who may convert after multiple touchpoints.Overall, my approach combines high‑impact product demos, creator‑led content, clear CTAs, and constant performance analysis to turn social reach into paid signups at scale.