Visual hooks, Using hashtags, trendy sounds, being Egyptian is also gonna help promote the product for me. Keeping the videos short and entertaining ensures audience retention, causing more views, in turn sending more views to the video with the algorithm, causing more audience engagement, in turn creating more customers.

I managed the BUE’s social media profile, when i used to only manage smaller companies, so i had to adapt and change my strategy. That was last year. This year, the BUE has a record number of 3000 new applicants, which has been highly attributed to social media, specifically the campaign i i ran.

I myself am enrolled in IMC/Masscom, so i study them in my curriculum , i also follow trends on tiktok and instagram, even youtube shorts, and i can use them effectively. I am also part Egyptian, so talking about hibiscus/كركديه is gonna be a pleasure for me, since i love the drink, and ill be able to curate videos for it better.