I created and featured in a series of short career tip videos for the Feld Center’s Instagram, designed to make professional advice feel more fun and digestible for students. Each video was under 60 seconds, shot in a casual, face-to-camera style, and covered topics like resume tips, networking hacks, or how to prep for a career fair. I came up with the concepts, wrote the scripts, filmed and edited the content, and tracked engagement after posting. The approachable tone and on-trend visuals helped the series perform really well, especially among underclassmen who were just starting to explore career resources.

One of my favorite social campaigns I worked on was A FELD Summer, inspired by Charli XCX’s BRAT era. We played off the iconic neon green and bratty minimalist aesthetic by recreating the album’s look—using the brat font but replacing the word with “feld” to tie it back to the Feld Center. It was a fun and timely way to tap into pop culture, and it totally resonated with students. The posts stood out visually and got significantly more engagement than our standard content—especially from people who don’t usually interact with career-focused pages.

I track social media performance using a mix of platform-native analytics (like Instagram Insights, TikTok Analytics, and YouTube Studio) and third-party tools like Later, Hootsuite, or Sprout Social when needed. I focus on key metrics like reach, impressions, engagement rate, saves, shares, click-through rates, and follower growth—then tie those back to content types and posting times to see what’s actually working and where we can improve.