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I would showcase the protein cookies by creating quick, eye‑catching content that highlights both the flavor and the energy boost they give. For example, I’d film short clips of students trying them for the first time and capturing their real reactions, or make a fun “before and after” moment showing someone tired before class and then energized after grabbing a cookie. I’d also use close‑up shots, playful captions, and trending audio to make the cookies look irresistible. The goal would be to make the product feel relatable, fun, and worth trying — all while keeping the content authentic and engaging.

One time a student hesitated to participate because they didn’t want to download an app on the spot. Instead of pushing it, I acknowledged their concern and told them I totally understood not wanting to clutter their phone. I explained honestly what the app was for, how it could actually help them during move‑out, and that there was no pressure at all. Once they saw I wasn’t trying to force anything, they relaxed, asked a few questions, and ended up downloading it on their own. Being transparent and respecting their boundaries made the interaction feel genuine, and it turned the objection into a positive moment.