My Portfolio
Interview Questions
The Vita Coco Company
Vita Coco Campus Brand Ambassador 2026

How would you share Vita Coco on your campus and on social each month? Please include: The types of content you’d create (TikTok, Reels, Stories, etc.) Where you’d activate on campus (teams, Greek life, clubs, events)
I would share Vita Coco by creating authentic content that highlights how much I enjoy it throughout my day. For example, I would make a TikTok or Instagram Reel showing a day in my life featuring Vita Coco. As I go through my day, I would mention when I am drinking it and show how my friends in the different student organizations I am involved in enjoy it as well.
I am currently the VP of Digital Content for the National American Marketing Association, so during our biweekly events and member meetings, I could highlight bringing Vita Coco to meetings that regularly have over 100 attendees. If free samples are available, I would also distribute them at these meetings and at our flagship annual regional conference, which takes place January 23–24.
For Instagram, I would consistently post Stories whenever I am drinking Vita Coco to keep the brand top of mind. Some of the hashtags I would use include #VitaCocoAlways and #CocoForHydration.
The Vita Coco Company
Vita Coco Campus Brand Ambassador 2026

What’s your favorite Vita Coco product from our line, and how do you currently incorporate it into your routine?
I currently love the Vita Coco original flavor coconut water. I hate the taste of normal water, so I substitute it for Vita Coco daily because it quenches thirst and is yummy at the same time! As a dancer, I am constantly trying to stay hydrated during practices, and with comp season coming up, I have also started to put my dance friends on Vita Coco.








