A creative way I would lead sampling efforts both on and off campus is by combining my involvement with Alpha Phi Omega and the Residence Hall Association to reach a wide and diverse audience. On campus, I could organize themed pop-up events in residence halls or common areas, where students can try products, participate in mini challenges, and win small prizes. Off campus, I could collaborate with local events, community service projects, or student organization gatherings to distribute samples in engaging ways. By tying sampling to fun experiences and leveraging my networks in student organizations, I can create buzz and ensure the brand connects directly with the community.

I would engage with my audience by promoting ColourPop in a creative and interactive way. With visual that will help to highlight the brands versatility. This would be through tutorials to help show how to mix and match shade to create unique looks, challenges, or pools to encourage followers to try their own ColourPop creations. I would also use user-generated content and other followers looks to build a community of makeup lovers to feel inspired and experiment with ColourPop products themselves.

What I love about ColourPop is how it encourages creativity and self-expression. I love mixing colors and experimenting with different shades to create a unique look that is tailor only to me! The bold and high-quality products help push boundaries and make fun makeup looks to showcase my personal style. Every time I use ColourPop, I feel inspired to be fearless and original with my looks!