I stay authentic when creating videos by being myself and sharing genuine experiences, rather than trying to copy trends or create something overly polished. I focus on showing how I actually use or style the products in my daily life, so the content feels relatable and genuine to my audience. I like to engage with viewers as if I’m talking to friends and using humor to make the videos fun and relatable. For example, when styling outfits, I’d show both what works and what feels comfortable, highlighting the versatility of Love + War pieces in a way that’s true to my personal style. This approach helps build trust and connection with the audience while keeping the content fresh and enjoyable.

My TikTok content is unique because I prioritize authenticity and genuine connection with my audience. I love showing the real side of things. Whether that’s behind-the-scenes moments or everyday experiences, people can actually relate to. Instead of overly polished or scripted content, I focus on being honest and transparent, which helps build trust and makes my audience feel like they’re having a conversation with a friend, not being marketed to.

One activation I would love to host is a confidence-focused campus event centered around self-expression and feeling good in your own skin. The event would create a welcoming, uplifting space with interactive stations, such as confidence-boosting affirmations, styling or accessorizing moments with Babe Original pieces, and opportunities for students to share what confidence means to them. I’d love to incorporate elements like mini photo moments, self-care or glow-up activities, and take-home Babe Original goodies to help students leave feeling empowered and seen. The goal would be to connect Babe Original with confidence, authenticity, and community, making the brand feel personal, memorable, and inspiring on campus.