he time it takes depends on the complexity and purpose of the video, but generally: Short-form content (Reels, TikToks, Shorts): 2 to 4 hours. This includes trend research, scripting or outlining, filming, editing (including captions and transitions), and optimizing for the platform. Longer or more in-depth content (like YouTube videos or narrated reels): Around 1 to 2 days, including scripting, voiceover, gathering visuals or B-roll, editing, and revisions. I always prioritize quality and storytelling, but I’m efficient with batching and using tools like CapCut, Canva, and voiceovers when needed to speed up the process without sacrificing creativity.

To stay updated on the latest social media trends, I follow a multi-layered approach. I regularly monitor platforms like Instagram, TikTok, LinkedIn, and X (Twitter) to observe what’s performing well natively. I also follow trend forecasting accounts, use tools like Google Trends and Exploding Topics, and keep an eye on updates from platforms themselves (e.g., Meta’s blog or Creator Insider for YouTube). Once I spot a trend, I don’t just replicate it — I adapt it to fit the brand’s voice and audience. I focus on why a trend is working (emotion, humor, relatability, timing) and then tailor the format—whether it’s a trending audio, reel format, carousel style, or meme—to align with the brand’s message. This helps ensure content feels both timely and authentic, not forced or out of touch.

I’m comfortable being on camera and open to becoming the face of a brand if there’s a strong creative direction and alignment. I enjoy performing, storytelling, and bringing personality into content — so if the brand’s vision matches my vibe, I’d love to grow with it and represent it authentically.