Yes!

• Maryland Mauj

• Smith Investment Fund

• Smith Undergraduate Student Association

• Women in Business UMD

• Interdisciplinary Business Honors Advisory Board

TikTok: https://www.tiktok.com/@tanishaxsharma

Instagram: https://www.instagram.com/tanishaxsharma/

I would engage an audience to try Barebells by focusing on authenticity, making it feel like a natural part of college life rather than a one-time promo. I’d start with low-pressure sampling in real moments where students already need a snack, including before exams, after workouts, and during long club meetings.

On social media, I’d create relatable, story-driven content instead of traditional ads. For example, I would create videos including “what I eat during a packed school day”or “healthy late-night study snacks.” I’d also include honest reactions from friends trying Barebells for the first time, because peer validation resonates strongly on campus.

In person, I’d use my involvement in multiple student organizations to integrate Barebells into existing events rather than creating something forced, stocking bars at club meetings and professional events where hundreds of students attend. Over time, this builds familiarity and trust. Plus, when people taste Barebells and realize it actually tastes like a candy bar, the product sells itself. My goal is to make Barebells feel like the obvious, go-to snack students reach for without even thinking about it.