Happy Wax’s Instagram account is a vibrant and engaging space that perfectly reflects the brand’s playful, aromatic essence. The feed is filled with stunning product shots, showcasing their colorful wax melts in a fresh, stylish way. Their content consistently highlights customer reviews and testimonials, fostering a strong sense of community. The interactive posts and fun captions make the account feel personal and approachable, while sneak peeks of new products keep followers excited. Overall, it’s a great mix of visually appealing content and authentic engagement.

Two companies that are doing a great job engaging their audience are Glossier, with its focus on community-driven content and user-generated testimonials, and Taco Bell, known for its witty, fun social media posts and interactive campaigns that resonate with younger audiences.

I stay updated with the latest social media marketing trends by following industry blogs, creators, and platforms like LinkedIn, X (Twitter), and TikTok, and by regularly exploring updates from tools like Hootsuite and Later.