Interview Questions
Ghia
Product Reviewer - Ghia Spritz

What excites you to try Ghia THIS HOLIDAY SEASON?
What excites me to try Ghia this holiday season is how it captures the spirit of celebration without the need for alcohol.
Ghia
Product Reviewer - Ghia Spritz

How would you approach creating engaging and detailed product reviews for Ghia's unique flavors aND SIPPING EXPERIENCE?
First, I’d start with immersive tasting notes, describing the flavor journey (aroma, first sip, finish) using relatable yet elevated language. This helps readers imagine the experience even before tasting it.Next, I’d contextualize the moment by showing how and when Ghia fits naturally into someone’s lifestyle: an afternoon reset, a dinner-party aperitivo, or a mindful ritual at home. This creates emotional connection and emphasizes that Ghia isn’t just a drink, it’s an experience. I’d also weave in brand storytelling. Ex-its non-alcoholic craftsmanship, clean ingredients, and aesthetic appeal — to highlight what makes it premium without sounding promotional. Finally, I’d incorporate community and visual storytelling by showing how real people enjoy Ghia, from styling their bar carts to sharing a can by the pool. That mix of authenticity, sensory detail, and lifestyle storytelling keeps reviews both engaging and aspirational.
Ghia
Product Reviewer - Ghia Spritz

What qualities would you look for in a premium, Canned non-alcoholic aperitif like Ghia?
Sophisticated flavor profile, not overly sweet.
High-quality ingredients.
Premium presentation & packaging
Transparency and authenticity.

