I usually post lifestyle content that reflects my everyday life on campus, like going to class, studying, attending club meetings, and moments where I reset and spend time with friends. I also like creating event-based content, especially when I’m involved in planning or hosting events on campus, because I enjoy capturing both the behind-thclasses, or something I grab on the way to the gym or an event. I think that style translates really well to Saint James because it is centered around real, day-to-day moments. I don’t usually post in a highly staged or overly edited way, so I could easily integrate Saint James into my content as part of my routine, whether it’s a study break, a refresh between classes, or something I grab on the way to the gym or an event.

I would be a great fit to represent Saint James on campus because I’m very comfortable engaging with people and I enjoy connecting with my peers in different spaces across campus. I also genuinely enjoy creating events and bringing ideas to life. For example, this past spring I created the Bloom and Bash festival where I worked with Saint James Iced Tea through On Brand, and it gave students a chance to come together and enjoy the product in a welcoming and social setting.

I’m also very tapped into current trends and content styles, especially on TikTok, so I understand how to create content that feels relatable and natural rather than forced. On top of that, I already enjoy products like iced tea and refreshing drinks in my everyday routine, so representing Saint James would feel very authentic and would fit naturally into my campus lifestyle.

A TikTok trend I would adapt for Saint James is the “reset with me” or day-in-my-life style videos. I would show my actual college routine going to class, studying, gym runs, and campus work and naturally include Saint James as part of that flow. I have a pretty consistent day-to-day so it would feel very real, just capturing those moments in between everything. I would include Saint James as a study break drink and a midday refresh while I’m on campus. I would also adapt the “little moments” trend where the focus is on simple parts of the day that feel grounding. Saint James would fit into those small pauses in my routine where I’m just resetting before going back to whatever I’m doing.