Interview Questions
sortd
Summer Content Creator

are you currently in college? If so, are you in any clubs or organizations?
yes bsu
sortd
Summer Content Creator

Tell us about a successful content campaign you've created in the past that resonated with the target audience.
Yes! I worked on two campaigns with Urban Decay—one focused on promoting their cosmetic lipstick line, and the other centered around social media awareness. Both were successful because they connected with the audience on a personal level. For the lipstick campaign, we leaned into bold visuals and everyday empowerment, while the social awareness campaign sparked real conversations. We used strong hooks and storytelling to create content that kept people watching—often from one video to the next—which really helped boost engagement and retention.
ZULU Athletic
UGC Content Creator for ZULU Athletic

What is your strategy and approach to making content for a brand like ours?
My strategy is to create authentic, relatable content that naturally showcases your brand’s products or services as part of my real life. I focus on bringing my unique personality and genuine experiences into the videos or posts, making sure the content feels honest and engaging. By demonstrating how your products fit seamlessly into my daily routine, I aim to connect with the audience in a way that builds trust and encourages them to engage or take action. I also tailor my content style to match your brand’s voice and values, ensuring consistency across all platforms.