Interview Questions
Pour Tous Skincare
Content Creator for Pour Tous Skincare

What social media platform do you find most effective for content and why?
TikTok is the most effective platform for content right now because it rewards authentic, educational short-form videos. Skincare especially performs well there — quick routines, ingredient breakdowns, and before/after results reach people who aren’t already following you through the For You Page. It also drives strong engagement and conversions since viewers can immediately ask questions and see real reactions in comments.
Cake Beauty
Content Creator for Cake Beauty

How would you creatively represent Cake Beauty’s brand voice in your content?
I would represent Cake Beauty’s brand voice by showing the products in everyday situations — quick morning routines, gym bag touch-ups, or getting ready for class — so the brand feels practical.
Cake Beauty
Content Creator for Cake Beauty

What types of content do you find most effective in engaging an online beauty audience?
Short videos work best for a beauty audience because people want to see results fast. Things like quick tutorials, before-and-afters, GRWM routines, and real product tests usually get the most notice








