I would have a conversation with them, and explain the benefits of uber one

I am a sales representative at Vector Marketing

If I were focused on growing Uber One sign-ups, I’d take a full-funnel approach — starting with positioning, then driving acquisition, optimizing conversion, and reinforcing retention. First, I’d make sure the value proposition is crystal clear. Uber One isn’t just a subscription — it’s a way to save money and get a premium experience across rides and delivery. So instead of focusing on the $9.99 monthly fee, I’d frame it as ‘Save $25 a month on average’ or ‘Save every time you use Uber.’ That shifts the perception from cost to value. On acquisition, I’d use personalized in-app messaging and push notifications to show users the savings they’re missing. For example, if someone takes five rides a month, they might see: ‘You would’ve saved $12 this month with Uber One.’ I’d also use a strong referral program — give current members a small Uber Cash bonus for bringing friends in. Outside the app, influencer and social campaigns could highlight real-life scenarios — like a date night or a busy weekday — showing Uber One as both convenient and cost-effective. For conversion, I’d focus on context and timing. Prompts during checkout like ‘You’d save $4 on this order with Uber One — start your free trial’ can catch users when the value is most tangible. Offering a one-month free trial that auto-renews would lower the barrier to entry, and a follow-up message showing their savings during the trial would help convert them to paying members. Then, on retention, I’d make sure members continually feel the value. A monthly email or app notification summarizing ‘You saved $X this month’ is powerful reinforcement. I’d also layer in exclusive perks — maybe early access to new features or partner offers — so Uber One feels more like a lifestyle membership than just a discount. Finally, I’d use data and testing to optimize the funnel — segmenting users by behavior (like frequent riders vs. frequent Eats users) and A/B testing different messages and offers. And on the partnership side, I’d explore bundling Uber One with other brands — like AmEx, Spotify, or phone carriers — to drive exposure through complementary ecosystems. Overall, my approach would combine behavioral psychology, personalization, and ecosystem partnerships to make Uber One feel like an obvious, valuable upgrade for anyone already using Uber regularly.