I am constantly scrolling on social media to stay up to date with the latest trends. I always am one of the first to know what people are talking about. I also am subscribed to email newsletters that are GenZ oriented, highlighting all the latest trends. Creator Search Insights on TikTok allows me to predict what might be up and coming on the trend level. You can see what people are searching for in the moment and how many videos are available under those searches.

I’ve been creating TikTok and Reels content for 4 years, using it both as a personal journal and a creative outlet to document my life. Over time, I’ve also turned it into a source of income by collaborating with brands, creating authentic, trend driven content that resonates with my audience while promoting products in a way that feels natural and engaging.

I’d create a mix of sentimental, fun, and slightly unexpected content that makes people feel connected to animals while staying entertained. For Fahlo, I’d lean into vlog-style videos (“come with me but I’m emotionally attached to my sea turtle”), funny/trendy clips, and quick animal facts that spark curiosity.I’d feature the bracelets or plush naturally in everyday moments—like checking the app as part of my routine or reacting to updates—so it feels personal, not promotional. I’m also not afraid to get a little “weird” or emotional to stand out, because that’s what Gen Z connects with. The goal is to make people laugh, feel something, and ultimately care more about wildlife and conservation.