Yes, I have experience with both influencer marketing and product seeding. While working with Paint Nail Bar Tampa, I helped identify and connect with local creators who aligned with the brand’s aesthetic and values. I coordinated free service exchanges in return for organic content, ensuring each collaboration felt personal and on-brand. I also handled communication follow-ups and tracked engagement on their posts to measure success. I made sure creators felt valued and that the partnerships felt natural to their audiences. Through this approach, we were able to build genuine relationships, increase local visibility, and generate authentic content that performed well.

I stay updated with the latest trends and best practices in social media by being active on the platforms daily and paying close attention to what performs well in real-time. I follow creators, brands, and strategists who share insights on what is trending and why, and I use tools like TikTok’s Creative Center and Instagram’s Reels tab to spot patterns early. I also study analytics from my own content to see what is working and adjust based on performance. If a sound, format, or caption style is gaining traction, I test it quickly while ensuring it still aligns with my voice or the brand’s vibe. Staying flexible and curious is key, and I make sure to keep learning by watching industry webinars, reading social media newsletters, and experimenting with new features as they roll out.

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