Yes! One strategy that worked really well was creating hype through fun, authentic behind-the-scenes content before the event—think quick clips of setup, who’s coming, and what the vibe’s going to be. I focused on making it feel like something people didn’t want to miss. Then, during the event, I captured real, candid moments with students, so the content felt alive, in-the-moment, and super shareable. It created this natural buzz and made the event feel like the place everyone wanted to be.

I’d bring Saint James to life by showing how it fits into the real rhythm of my wellness-focused routine, whether I’m heading to class, recovering after a run, or grabbing something refreshing post-gym. I’m super into health and wellness (currently training for a marathon!), so this would be the perfect clean, feel-good drink to naturally add into my day. I’d create content that feels effortless but eye-catching—using trending sounds, fun transitions, and moments that make people think, “Wait… I need that tea in my life.”

I stay on top of trends by actively using TikTok and Instagram daily, keeping an eye on viral sounds, formats, and creator styles. I also pay attention to what’s working in my niche and adapt trends in a way that feels fresh, on-brand, and actually valuable to my audience.