Most people think that protein bars are for gym rats or body builders, however, I would engage an audience to try Barebells by showing how the products fit naturally into any lifestyle. While I am studying Music Business, some of my friends study Film and TV, Fashion Marketing, and Politics, and featuring them with Barebells helps showcase how the brand resonates across different lifestyles and career paths.  Through TikTok and Instagram Stories, I could create content like “study session snacks,” “post-rehearsal fuel,” or “late-night songwriting snacks,” highlighting how Barebells keeps me energized and focused. As someone who has a lot of spirit for her school, I will share Barebells across campus and Washington Square Park, which is a major social hub for NYU students and tourists. Filled with live music, personalized poems, and people-watching, Washington Square Park is the perfect place to promote Barebells, as many individuals, including myself, visit the park as a distressed, prioritizing mental health and wellness in the fast-paced city of Manhattan.

I would be a great fit as a Barebells Brand Ambassador because I genuinely say that I endorse this product and the message that the brand promotes. I live a fast-paced, creative lifestyle as a music business student, balancing classes, sitting in long songwriting sessions, and attending late-night concerts and events. Barebells products help me stay fueled and focused throughout my day, and I love sharing authentic content about how I incorporate them into my busy routine. I can create relatable, engaging posts that show other students and young creatives how Barebells fits seamlessly into a demanding yet creative lifestyle.

I would host "after party" socials after NYU music events and concerts to encourage social and professional connection, celebrate students, and promote community. Most universities do not enjoy sponsoring events where alcohol may be involved due to liability, but partnering with Uber would emphasize safe rides home. For marketing, I would shoot a video traveling to a destination outside of Manhattan with my friends on a small "get-away" trip to demonstrate how college students can still go to new places and explore with Uber despite not having a car in college.