To ensure Saint James Tea becomes a recognizable and loved brand on campus, I would focus on consistent visibility, authentic engagement, and meaningful connections with students. I would integrate Saint James Tea into everyday campus life by showing it in relatable settings—studying, workouts, campus events, and social gatherings—so students begin to associate the brand with moments they already enjoy. I would also prioritize in-person presence through pop-ups, tastings, and collaborations with student organizations, clubs, and campus ministries. Events like “Saint James Iced Tea” tastings or wellness-focused activities would allow students to experience the product firsthand while building positive associations with the brand. On social media, I would maintain a consistent aesthetic and message, encourage user-generated content, and create interactive campaigns such as giveaways, challenges, or “spot Saint James on campus” posts. By emphasizing both community and authenticity—rather than just advertising—I would help Saint James Tea feel less like a product and more like a part of campus culture.

I would encourage people to purchase Saint James Iced Tea from both Amazon and local stores by creating engaging, platform-specific content that highlights convenience, community, and connection. On social media, I would use short videos, stories, and posts that show Saint James Iced Tea as part of everyday student life—studying, working out, walking to class, or relaxing with friends. For Amazon, I would emphasize ease and accessibility by sharing “quick order” links, unboxing videos, and reminders about fast delivery for busy students. Content like “study week essentials” or “post-workout refresh” would naturally integrate Saint James Iced Tea into routines. For local stores, I would spotlight supporting the Boise community by tagging nearby retailers, sharing in-store finds, and running challenges like “Find Saint James Near You.” Encouraging followers to post photos with the product and tag both the brand and the store would increase visibility while building a sense of local pride. By combining lifestyle-driven content, clear calls to action, and user-generated posts, I would create excitement around Saint James Iced Tea while driving purchases both online and in-store.

I would creatively introduce Saint James to the campus community through a themed event called “Saint James Iced Tea”—a relaxed, welcoming pop-up where students can grab free iced tea while learning about Saint James in a fun, approachable way. The idea plays on something familiar and social, making it easy for students to stop by between classes. Each flavor of iced tea could represent an aspect of Saint James’ life—boldness, leadership, service, and perseverance—with short, student-friendly explanations connecting his story to modern campus life. While enjoying a drink, students could engage in conversations, reflection prompts, or quick activities that encourage them to think about their own journeys, goals, and faith. This creates a low-pressure environment where Saint James is introduced not as a distant figure, but as someone relatable who lived with purpose and action.