I recently designed the entire brand identity and website for CoreFlow AI, an AI automation startup. Since they are in the tech space, I chose a high contrast aesthetic that feels techy and used dark mode with vibrant purple accents to keep it looking professional but modern.

My Design Choices:

Performance: I chose to build the site using Astro and VS Code rather than a standard builder. This allowed me to use a component based architecture, keeping the site extremely fast since there were assets that the client wanted to include that would have made the site glitchy.

Intentional Responsiveness: I designed the UI in Figma first to ensure the layout didn't just shrink on mobile, but actually adapted. For example, I refactored the navigation and call-to-action sections specifically for thumb-navigation on phones.

SEO: Beyond visuals, I proactively suggested and in the end implemented custom metadata and sitemaps, which made the site more discoverable and improved the overall user experience.

Here is the URL: https://www.coreflowai.org/

I always start my responsive design process in Figma. It’s the only way to properly wireframe and map out the idea translates from a desktop screen to a mobile device before the build even begins. For example, when I designed the website for a local daycare called Kangaroo;s Korner, I used Figma to start.

For the actual build, I’m highly versatile. I’ve built professional, responsive sites using Wix, Squarespace, and Webflow. On the daycare project, I specifically used Wix because the client needed a platform that was easy for them to manage and update themselves after the launch.

While I'm skilled in those builders, I also have the technical background to do custom builds using Astro and VS Code when a client needs maximum performance and SEO.

I am most proficient in the Adobe Creative Suite, specifically Photoshop and Illustrator, which I have used for the past six years to build brand identities, vector logos, book covers, sticker designs, posters and a lot of digital assets. I also utilize Canva for prototyping and creating templates for brands.

My technical background sets me apart from traditional designers because I also use p5.js to generate interactive, moving visuals that standard software can’t replicate. On the development side, I’m skilled in VS Code and Astro. For video, I balance professional editing in Premiere with the speed of CapCut mainly for social content.