I would introduce this platform through environments where students are already engaged and have a member status bonus perk readily available if eligible for first-time sign-up and introduce referral rewards or merch.

As a previous campus ambassador, I would engage with peers on campus through QR stickers and flyers, a pop-up shop on campus to educate students on College Collective, as well as reach out to clubs and campus organizations to potentially collaborate and promote this brand effectively.

I am an alumnus of the Women in STEM club at CU Boulder and currently still have connections with them! Some ideas for sampling are pop-up shops, especially on campuses, as well as making limited/exclusive merch for members who have reached a certain status for Candie.