I will leverage my roles as a Resident Advisor (RA) and my involvement in the ASG to engage students in a variety of ways. Through interactive floor meetings and workshops in the residence halls, I will introduce Aquaphor as an essential component of their self-care routines. These sessions will offer free samples and showcase the versatility of Aquaphor, from skincare to lip care. Collaborating with Aztec Nights and the ASG, I will organize campus-wide events that align with current trends and student interests. Wellness fairs, beauty expos, and outdoor activities will incorporate Aquaphor into the event themes, offering hands-on experiences and distributing samples to highlight its benefits. Content creation will be a focal point. I'll develop engaging video tutorials demonstrating unique uses for Aquaphor, such as makeup removal and cuticle care, catering to the preferences of our tech-savvy student body. We'll also launch contests, like the "Show Us Your Skincare Routine" challenge, encouraging students to feature Aquaphor in their routines and share their experiences on social media. Informational booths during major events will allow us to interact directly with students. I'll provide personalized skincare advice and demonstrate the effectiveness of Aquaphor through practical applications. Collaborating with our Residential Education Office, I'll integrate Aquaphor messaging into residence hall campaigns, using bulletin boards and newsletters to emphasize the importance of skincare. To showcase the program's eco-friendly values, I'll highlight any sustainable aspects of Aquaphor, resonating with our environmentally-conscious student population. User-generated content will take center stage, as students submit photos, videos, and testimonials showcasing their Aquaphor experiences. These will be shared on our social media platforms and campus displays. By executing this multifaceted plan, I am confident in our ability to tap into trends, engage the community, and generate valuable content, all while highlighting Aquaphor as a must-have for every student's backpack.