To promote Create & Cultivate Festival 2025, I would build a multi-platform campaign anchored in storytelling, community engagement, and strategic amplification using TikTok, Instagram, and LinkedIn—each tailored to its unique audience and strengths: TikTok (hype + behind-the-scenes energy): Teaser Series: Launch a countdown series with aesthetic, fast-paced videos showcasing keynote speakers, past festival highlights, and BTS moments with the team prepping. Creator Collaborations: Partner with women entrepreneurs, creators, and alumni who embody the C&C ethos for authentic UGC (user-generated content) to reach niche, high-intent audiences. Trends with Purpose: Tap into trending audios and formats (e.g., “day in the life,” “5 reasons to attend”) while aligning with C&C’s mission of empowering women at work. Instagram (branding + conversion): Branded Reels & Carousels: Design thumb-stopping Reels to highlight panel lineups, meetups, workshops, and vendor activations, plus carousels with speaker quotes or career tips. Stories & Polls: Use Stories to build momentum, with Q&As, polls (“Which breakout session are you excited for?”), and ticket giveaways to boost interaction. Ambassador Takeovers: Let past attendees or speakers host Stories for a day, showcasing their excitement and past experience to encourage ticket sales. LinkedIn (thought leadership + professional credibility): Speaker Spotlights: Highlight each speaker with a carousel or video showcasing their career path and what they’ll bring to the festival, positioning C&C as the go-to platform for career growth. Networking Value: Share testimonials from past attendees focused on connections made, job opportunities found, and business breakthroughs. Event RSVPs + Team Content: Encourage companies to sponsor employee attendance, and have the C&C team post about planning wins and milestones to humanize the brand. Overall Strategy: I’d ensure cohesive messaging across platforms with tailored content formats, a clear visual identity, and scheduled engagement-building moments (giveaways, early bird promos, speaker reveals) leading up to the festival. My goal would be to create momentum that not only drives ticket sales but also sparks long-term community growth.

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I stay updated with the latest social media trends and best practices by combining real-time platform engagement with intentional research. I regularly follow thought leaders and strategists on LinkedIn, TikTok, and X, and subscribe to newsletters like Social Media Today, Later, and HubSpot Trends. I also keep an eye on creator-driven content to see what’s resonating organically, and I experiment with trends firsthand to better understand timing, tone, and traction. In addition, I take micro-courses and certifications—like the Meta Social Media Marketing certification—to stay sharp on algorithm changes, ad strategy, and content optimization