I’ve gained experience working with student organizations and managing events through my studies and involvement as a hospitality management major. My hospitality management background has taught me how to plan and execute events with attention to detail, guest experience, and logistics. On campus, I’ve collaborated with student organizations to promote events, coordinate setups, and ensure everything runs smoothly, all while making the experience engaging and enjoyable for attendees.

To create buzz for RYSE Fuel on campus, I’d focus on making it feel like a social experience rather than just a product. I’d start by tapping into high traffic moments at places like the University of Alabama tailgates, gym sessions, and student events by handing out samples and encouraging people to post their first reactions in real time on TikTok and Instagram. Pairing that with a campus specific hashtag or challenge (like a “RYSE Before the Game” or “RYSE Study Boost”) would help build a sense of community and make it easy for content to spread organically. I’d also collaborate with micro influencers on campus students involved in fitness, Greek life, or student organizations so the promotion feels authentic and relatable rather than overly branded. To keep the momentum going, I’d create small but memorable moments like pop up booths, giveaways, or limited time drops where students feel like they’re getting exclusive access. By combining real life interaction with social content, the product becomes something people talk about both online and in person, which is what really drives buzz.

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