I’d lead sampling by turning it into a fun, shareable experience rather than just handing out products. On campus, I’d team up with the club that creates fun, feminine spaces and host mini “pop-up beauty lounges” where people can try ColourPop products, take cute selfies, and hang out with friends. Which I am a member of the marketing team. Adding little games or challenges, like “build your dream look” or color match stations, would make it interactive. Off campus and online, I’d bring that same vibe to social media with giveaways, tutorials, and challenges featuring the samples. Followers could post their looks or vote on favorite shades, turning sampling into something people want to share. The goal would be to make trying ColourPop feel exciting, creative, and part of a community, not just a freebie.

I’d get the audience involved by making content that’s fun and easy to try. I’d do quick tutorials, swatch videos, or “get ready with me” clips to show the products in action. I’d also use polls and challenges so followers can pick looks or colors and feel part of it. I’d love to highlight fan looks too, sharing what people are creating with ColourPop. The goal would be to make it playful, inspiring, and something people actually want to try themselves.

What I love about ColourPop is how fun and creative it feels. I can experiment with bold colors or keep it chill depending on my mood, and it never feels intimidating. Their products are super affordable, so I don’t feel like I have to think twice about trying something new. I also love their collaborations and cute packaging. It makes me excited to play with makeup and share looks with friends or on social. ColourPop just feels like a brand that gets its audience and makes beauty feel approachable, playful, and fun.