what are some great way to catch attention in a email marketing?
As the advertising coordinator for a literary magazine, in order to effectively write monthly email newsletters to an audience of 10,000 people, I had to know my audience. Then, to catch their eye I had to make sure to choose topics that they would be interested in and highlight them first. To ensure clicks, a creative and catchy copy is key to draw them in and leave them wanting more. I saw an increase of 5% of in links clicked during my four months in this position.
Ani+Co.
Social Media Manager
How do you adapt your social media strategy to target different demographics or international audiences?
You have to listen to your audience. If something is or isn't working, you adjust accordingly. To reach a higher audience, you have to keep content as inclusive as possible, interacting with everyone.
Ani+Co.
Social Media Manager
Can you describe your process for developing a social media content calendar?
I plan a good mix of stories, posts, and videos for Instagram and send them out every 1-2 days.