The energy boost from a drink like KEY hits different when it’s clean and focused. It’s not that jittery, wired feeling—it’s more like a sharp mental wake-up. I feel more dialed in, more locked into what I’m doing, whether that’s editing, gaming, or just getting through a long day. It’s like my brain flips from foggy to focused, and I’m actually motivated to move or create. Plus, if the flavor’s good, it gives you that extra hype to keep going.

When I try a new drink, I pay attention to the balance of flavors first—whether it’s sweet, sour, bitter, or has any unexpected notes like spice or salt. I think about how smooth or sharp it tastes, and whether there’s a strong aftertaste or a clean finish. Texture matters too—like if it’s fizzy, creamy, or watery. I also consider how refreshing or bold it feels, and if the flavor lingers in a good way or gets overwhelming after a few sips. Basically, I break it down like I’m trying to understand why I’d go back for another sip—or why I wouldn’t.

My creative process usually begins with observation. I look through social media to see what is popular, what people are talking about, and what humor or energy is grabbing attention. The next thing that comes to mind is, "How can I remix this in a way that fits the game or the brand?"If it's a gaming moment, I'll search for amusing or chaotic scenes that could be incorporated into a short film with popular music or captions. Like the opening line or the meme punch, I prefer to mentally write down the mood or hook before building on it.Since flow is important to me as well, I always try to maintain a fast tempo and make sure it captures interest in the first two seconds. I basically treat every piece like something I’d want to share with my group chat or post on my own story.