Instagram would be the best platform for Pinch because it combines strong visual storytelling with high influencer engagement. It’s ideal for building brand trust through creators, leveraging Reels for organic reach and using features like Stories and DMs for direct interaction and conversions. It also offers solid analytics and targeting options to scale partnerships effectively.

I would first understand Pinch’s target audience and campaign goals, then research relevant creators on Instagram, and LinkedIn using hashtags, competitor analysis and influencer tools. I would shortlist based on engagement, audience quality and brand fit not just follower count then run personalized outreach and track performance to optimize partnerships.

I am excited about this role because it sits at the intersection of content, partnerships and growth where real brand momentum happens. Vidovo’s mission to connect brands in innovative ways aligns with my interest in strategic outreach and I’m confident I can contribute by building highquality partnerships that drive measurable impact and visibility.