I’m really involved on campus. I’m a founding member of Phi Gamma Nu, which is a business fraternity, and I’ve served on exec which has been such a big leadership experience for me. I’m also the Social Media Chair for the Criminal Justice Association, where I manage content and engagement.Outside of that, I’m part of the Investments Club and play intramural soccer, so I stay pretty active both professionally and socially.

Yes

https://www.tiktok.com/@sydneyshander

https://www.instagram.com/sydneyshander

I’d promote ThingsBook by positioning it as the “organized but make it fun” app for busy college students.First, I’d create relatable content around the chaos we all deal with — random screenshots, notes in five different apps, lists in our camera roll, links we forget about. Then I’d introduce ThingsBook as the solution in a way that feels organic, like “okay I needed this.”On social, I’d do short TikToks/Reels showing how I use it to organize internships, class notes, brand collabs, or even event planning for orgs. Instead of just saying “download this,” I’d show a before-and-after of my mess vs. everything clean in one place.For downloads, I’d lean into community. I’m involved in campus orgs, so I’d host small “reset nights” or productivity meetups where we all download it together and set up our accounts. Making it a shared experience increases accountability and adoption.I’d also gather real student feedback — what features they love, what confuses them — and relay that back so the brand can adjust messaging or UX.The goal wouldn’t just be downloads — it’d be making it feel like a tool students actually use daily, not just something they try once and forget.